It’s all about the Scent

Scent evokes memories more so than any of our other senses. When you walk into a room does the smell of fragrance scent change your perception of how you are feeling? Studies have shown that a lovely smell can make you feel good, whereas odours people dislike make them feel bad. These mood responses also have a physiological and psychological effect on us, the way we think (cognitive), how we act (our behaviour). Odour molecules flow to the limbic system in the brain, where feelings, moods, emotions, sexual behaviour and memory are processed. Scent builds into a powerful narrative that can affect our emotions. Creating an atmosphere, which is calm and evoking. The reason why fragrance can alter mood is that it encourages the release of endorphins which make us feel good, fragrances are great for everyone’s mental health. One of the key components of the psychology of smell is the link between smell and memory. Scents are processed in the olfactory bulb, which has direct connections to the amygdala and hippocampus. These are parts of the brain that provide emotional reactions and memories. We have created Collections to help you decide what smells you want to awaken in your space. “Nothing is more memorable than a smell.….”